In December 2023, the holiday spirit descended upon Milan's Brera district with a special collaboration between Appcycled and Ta-Daan. "Shh! Don't Tell Santa" transformed Via Fiori Chiari into a haven of sustainable fashion and contemporary craftsmanship. With live performances and workshops, "Shh! Don't Tell Santa" was more than just a pop-up event—it was a celebration of creativity and mindfulness.
Appcycled and Ta-Daan
At the heart of "Shh! Don't Tell Santa" was a shared commitment to reshaping the fashion and craftsmanship landscape. Appcycled, known for its dedication to upcycled and sustainable fashion, joined forces with Ta-Daan, the pioneering online destination for creativity and uniqueness. Together, they curated a selection of products that celebrated the artistry of designers.
Ta-Daan's mission to reshape craftsmanship resonated deeply with the ethos of the pop-up event. By promoting contemporary craftsmanship as a force for positive change and cultural diversity, Ta-Daan aligned perfectly with Appcycled's vision of a more sustainable future. Every item showcased at the pop-up reflected the dedication and talent of craftswomen and craftsmen worldwide, elevating their work to the forefront of conscious consumerism.
Shop small, gift big
The mantra of the event was "shop small, gift big". The message was clear: sustainability and craftsmanship go hand in hand. By showcasing the labor-intensive nature of handmade goods, the pop-up emphasized the importance of mindful consumption and the value of supporting small-scale producers. Visitors had the opportunity to connect with designers on a personal level, learning about their inspirations, techniques, and dedication to sustainability.
The live performances and workshops served as a reminder that behind every product is a story, a passion, and a commitment to craftsmanship. By bringing together designers, artisans, and patrons in a vibrant celebration of creativity, the "Shh! Don't Tell Santa" pop-up event embodied the spirit of the holiday season: giving, sharing, and appreciating the beauty of handmade treasures.
More than just a pop-up event
"Shh! Don't Tell Santa" was more than just a pop-up event—it was an immersive experience that showcased the intersection of creativity, sustainability, and craftsmanship. Through their collaboration, Appcycled and Ta-Daan demonstrated the potential of fashion and craftsmanship to drive positive change in the world. With live performances and workshops, attendees were invited to explore the world of handmade goods and gain a deeper understanding of the value of supporting independent designers and artisans.
As the holiday season unfolded in Milan's Brera district, the pop-up event served as a reminder that the true magic of the season lies in the heartfelt connections forged through creativity, community, and mindful consumption.
Thanks as always to our wine and drink sponsor Sfusobuono!
